The Story of Bottled Water

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The Story of Bottled Water

Money Saved, Bacteria Removed & Bottles Eliminated

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Well, that’s about as simple as we can say it.

Water is actually the most vital of all nutrients and the industry is stronger than ever!!!

Everybody needs to drink at least *8 cups a day or 1.5 ml of water per calorie of energy expended but as long as you make regular trips to the bathroom, you’ll be ok. So grab a frosty mug, add a slice of lemon or lime and enjoy…

Wait a minute, back up, reality check. Where did you get that water? How much did you have to pay for it? Is it safe to drink? These and other important questions are on the minds of everyone; everyday. Hey; as long as it looks clear and tastes ok, its safe to drink… right? Absolutely not.

Misinformation has led to exploding economies in billions of dollars in water industries. A clean, fresh cup of water is very expensive nowadays and there are proven strategies on how to capitalize on flowing profits in the water businesses. Bottle Water Companies have named their products almost every fresh and pure name that one could come up with but the government recently cracked down thereby making labeling requirements more strict. The safety nets are the Food and Drug Administration (FDA) and the U.S. Environmental Protection Agency and what they say is that Bottled Water has to be as safe as Tap Water. Single family or private wells are seldom regulated by any agency.

But, however you look at it, people trust the Bottle. We grew up with it, we like to see it bubble, and we are willing to pay high prices for it. Or are we? Do you really want to lift a fifty pound bottle chest high to get a cup of water? Do you want to store twenty bottles a month in your office? Do you know how much bacteria festers in your cooler(s)? Tufts University, the largest medical school on the east coast, did a report (Diet and Nutrition letter,Vol. 10,No. 6,(August 1992) and came up with bacteria counts “four times the 500-organism limit the government recommends”.

Would you drink that?

There is a solution though. One that is worry free. It’s called Point of Use (POU) and it’s state of the art in water purification. Water dealers can now sell or rent “labor free water” without trucks, insurances, franchise fees, or lugging around 2,000 tons of water per week to make money. POU has combined the Self-Filling Always-FULTM  Cooler which continuously fills itself with clean, healthy, fresh tasting pure water for a fraction of the cost.

*National Research Council reports

Certified Pure Promises a Much Cooler System

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Laurie Russo, Beverage World

Standing around the office water cooler is an American tradition. Rumors, gossip, sports arguments and the like seem to gravitate toward the company refreshment point. And who can resist the healthy gurgle of that fresh, cool water as it passes from the bottle into your waiting cup?

But wait. Believe it or not, that gurgle may not be so healthy after all. CertifiedPureWater.com, a Boston-area company, has issued a challenge of sorts to the bottled water industry by introducing the A-Certi-Pure Drinking Water System. According to Paul David, Certified Pure’s water treatment specialist, the A-Certi-Pure system has set out to eliminate the “hassles” of the traditional water cooler.

“We have a point-of-use triple filtration/purification system which has the look of bottled water with none of the headaches,” says David, counting off some common noggin-knockers. “Changing 50-pound bottles every time-people run away from the cooler when it’s time to change those, deliveries of 20-40 bottles, the inconvenience of storing the bottles.”

“Tufts University did a study of the water coolers on their campus and found that the reservoirs had bacteria levels 2,000 times the government’s recommended ceiling,” David says. “When you introduce a new bottle, the neck of that bottle becomes contaminated by dirty hands, dust, etc., all of which get inserted into the reservoir without cleaning the bottle. It’s like using the same cup over and over without washing it.” Plus, every time water is drawn out, air is drawn in-remember the “healthy gurgle”?-which is unfiltered and loaded with bacteria and germs.

The A-Certi-Pure system, which features a continuously self-filling five-gallon bottle, removes such health concerns while utilizing the existing water supply. Says David, “Before going into our bottle, water goes through two-five micron filters. The now-clean water sits in the bottle, and when it’s dispensed from the cooler, it gets drawn from the bottle into the reservoir through a granular-activated carbon filter, which then filters out the chlorine and micro-organisms.” All the while, a .22-micro air filter removes any contaminants from the air that goes back into the bottle, which is sanitized every six months.

The other alternative to bottled water, a flat-top filtration system without a bottle, filters everything out of your existing water, including the chlorine. The water sits inside the tank, where it’s dark and warm, and since there’s no chlorine to disinfect the water, the tank becomes a breeding ground for bacteria and algae. This, explains David, is a slightly more convenient choice, but poses just as many risks.

So how can someone really know if he’s serving healthy drinking water to those on the premises? According to Paul David, unless your water is filtered and purified without the introduction foreign contaminants, you can’t.

“Bottled water companies have misinformed and confused the hell out of people,” he charges. “They know people need to trust their drinking water. But these companies cannot guarantee that the water that comes out of their [cooler] bottles and goes into the user’s cup is pure. The Tufts University study proved that the water in these coolers contains harmful bacteria.”

Aside from the health aspects, he continues, the way businesses traditionally receive their bottled water supply can involve labor, storage problems, and potentially alarming cost considerations. “Some bottled water companies charge $7.50 per 5-gallon bottles and more,” he says in amazment. “If you’re going through 20-30 bottles a month for your office [a company with 15 employees typically uses three bottles per week], you’re talking some serious cash. Meanwhile, you could be using the water you already have-and already pay for.”

But while of course hoping to replace every traditional water cooler with one of his own, Paul David holds no grand illusions of wiping out the competition entirely. “Bottled water is successful,” he admits. “People trust bottled water. There will always be bottled water in this country. But people are smarter than we think and we shouldn’t take advantage of them; instead, we should give them our natural resources with no extra labor. It’s really a win-win situation for all involved.

Worry-free Water: Innovations in the Bottled Water Market

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Water Conditioning and Purification Magazine

The water cooler —- a familiar office fixture and an increasingly common home “appliance” — is set to make waves in the bottled water industry. Sales in this market have grown dramatically in the last 10 years as more and more people have become aware of drinking water problems. And the future of this market looks to be even more successful. However, typical water coolers present some equally typical concerns for their users; posing a risk for back injury, heavy bottles must be lifted and set in the unit; and the reservoir itself can become contaminated or unsanitary, presenting a potential health risk due to increased bacteria counts. In response to these concerns, several innovations have recently appeared in the bottled water market, including the always-full self-filling bottle — a unit which eliminates heavy lifting and minimizes the threat of bacterial contamination.

Bacteria in the water

Traditional water coolers involve changing the water bottles on a regular basis. And though the water inside the bottle is clean and pure, the outside of the bottle (particularly the neck) can become contaminated through handling. When the water bottle is placed on the cooler, the neck sits inside the cooler’s reservoir inadvertently introducing bacteria. In a study conducted at Boston’s Tufts University, bacteria counts from 10 water coolers on campus were found to be “four times the 500-organism limit the government recommends.”1 And with increased bacteria counts, users increase their risks of contracting gastroenteritis, an illness characterized by vomiting and diarrhea.

Labor

More and more, businesses are becoming aware — often through litigation — of back injury risks to employees who engage in heavy lifting. And in addition to the threat of employee injury, consumers may also shy away from bottled water due to the delivery schedules, maintenance, and storage of the bottles themselves. Simply put, many people would rather not hassle with pick-up and delivery of water bottles, nor do they have the extra space to store the bottles once they arrive.

The self-filling solution

By eliminating many of the problems associated with traditional water coolers, the point of use Always-full Self-filling cooler essentially provides “worry-free water.” The design itself is relitivly simple, consisting of a mechanical unit which draws water from any municipal water line. This water is then directed through two five-micron filters and fed up into the cooler. A leak-proof, umbrella-style float-valve assembly enables the unit to automatically fill as the water is consumed. Then, as water is dispensed from the spigot, it passes through a granular activated carbon (GAC) gravity flow filter to remove chlorine and other volatile organic compounds.

The result? The self-filling unit gives the “look and feel” of traditional bottled water, while eliminating bacteria and many of the traditional hassles.

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